If you are an insurance company, how do you use analytics to reimagine your customer experience?
Everything about the customer experience in traditional insurance marketing is changing. For a long time, companies were focusing on customer touchpoints and an omnichannel approach to integrate the customer engagement process. Today’s focus is on the customer’s end-to-end journey. It is a complete upheaval of processes and customer interactions. It is about getting into the customer’s shoes and using predictive analytics to know what a customer wants well before the customer knows!
Insurance is changing and the way customers use it is changing too. Many key new players like Amazon may try to disrupt this space. Read this whitepaper to know how to use predictive analytics to really take customer experience to the next level. From drone technology to NLP, here’s everything you need to know about reimagining your customer’s experience in insurance.