For most businesses, their channel partners are the vital link between clients and employees. Businesses are better poised to succeed when they have symbiotic relationships with their employees and customers as well as channel partners and vendors.
The most obvious benefit of this collaboration is being able to leverage the exposure of your channel partner. Partnering with other businesses can open opportunities in areas you may not have considered before. With a channel partner, businesses can widen their market exposure, find newer ways to reach a larger and varied target audience, build credibility with more customers, and share marketing and promotional costs. All these factors come together to result in an increase in sales, which is the bottom-line for any business.
In this e-book we look at how Salesforce Community can help you leverage your channel partner community and maximize your business opportunities.