Are you a healthcare professional facing challenges in enhancing communication, handling patient data, and improving patient outcomes? If so, you are not the only one. What if we tell you that Salesforce is the solution you have been searching for?
The Salesforce CRM offers a wide range of robust tools and features specifically built to help the healthcare personnel tackle these challenges head-on and accomplish improved patient outcomes.
In this post, we will dive deep into perceive how Salesforce transforms healthcare by enhancing patient engagement, making data-centric decisions, and offering valuable insights for operations. Regardless of whether you represent an organization seeking to boost patient outcomes or a healthcare professional looking to optimize your processes, keep on reading to get a better idea on how Salesforce can support you in achieving your goals.
How Salesforce Can Help Attain Your Healthcare Goals?
The healthcare sector is facing multiple challenges: an increasing need for transparency, rising costs, and the demand for improving patient outcomes. To confront these challenges, the healthcare companies require data-oriented insights, continuous innovation, and an entirely new method of functioning. Salesforce Health Cloud is a one-of-its-kind solution from Salesforce that can tackle all these challenges.
Created on the world’s renowned CRM platform, Health Cloud is not just a software. Rather, it is a connected and secure platform that assembles non-clinical and clinical data in one place, offering detailed insights to reform healthcare delivery.
Here are some ways through which Salesforce can assist you in your healthcare journey via its innovative solution, the Salesforce Health Cloud. The platform with its cloud-based framework, enables you to augment:
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Patient Engagement
Patient engagement is an important aspect for healthcare providers, as the engaged patients are likely to follow up with the treatment and healthcare plans, take pains to understand the treatment procedures, and follow a proactive approach in their health care.
In addition, as they are satisfied with the patient journey, they are likely to refer their kith and kin to these providers, resulting in high patient loyalty as well as retention levels. Also, they would be willing to communicate with their providers, which would be helpful for them to recognize and resolve health concerns much earlier.
Salesforce Health Cloud offers the healthcare providers a befitting platform to track and manage patient communications and access their information quickly. Further, it provides patient portals which help patients to securely access their information and facilitates open communication with the healthcare providers. This approach can help the healthcare companies to form strong relationships with the patients, augment patient engagement, and enhance patient satisfaction.
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Customization
Nowadays, customers expect individualized experiences wherever they go, including their experience with healthcare. Salesforce is greatly customizable and enables healthcare providers to personalize the platform as per their requirements and workflows. Much to the relief of the healthcare companies, they can personalize and improve patient experiences by capitalizing on the Salesforce Health Cloud capabilities. For example, they can text reminder messages or make calls to confirm forthcoming appointments along with patient details, appointment time and date, and name of their healthcare provider, or follow up on patients’ treatment plans with individualized mails to check their status of recovery. This personalization element makes the patients feel respected and valued, leading to boosted patient satisfaction and outcomes.
Further, the Salesforce Health Cloud functionalities enable the healthcare providers to handle patient interactions and obtain more insights on their non-medical data or medical history, which can help the patients with special requirements. Also, the healthcare providers can build customized dashboards as well as reports tailor-made to meet their specific goals and requirements, leading to increased personalized communications with patients.
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Collaboration
It can be quite challenging when a healthcare provider receives humongous data from different systems and platforms regularly. Team collaboration is greatly affected in this case. With Salesforce Health Cloud capabilities, data can be shared across various departments to foster collaboration between different teams in healthcare organizations, thus enabling effective communication and information exchange between them. This is an important feature of Salesforce Health Cloud, as it empowers healthcare systems to foster coordinated care.
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Patient Data Management
Salesforce Health Cloud has strong data management abilities that enable healthcare providers to automate patient information management and handle, store, track, and report confidential patient data effectively. Further, it offers a 360-degree view of each patient to better understand their requirements.
This is crucial for healthcare companies as they deal with huge amount of confidential patient data coming from different providers, lab tests, insurance claim operators, electronic health records (EHRs), and more, daily.
Hence integrating this CRM into your healthcare software set-up is mandatory if you are looking to augment your employees’ productivity, reduce errors caused by manual processes, and have a secured patient data management arrangement.
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Patient Data Security
As mentioned earlier, healthcare providers deal with sensitive patient data in large numbers, and hence data security is of paramount importance. A data breach can impact patient safety and cost millions of dollars for the healthcare companies.
Salesforce helps providers store and handle their patient information safely and securely while maintaining compliance with HITRUST and HIPAA. In other words, Salesforce follows government regulations concerning data security for its functioning and ensuring consumer confidence.
Salesforce Health Cloud provides cutting edge solutions to monitor data usage, encrypt sensitive patient data, and share information between retail pharmacies, hospitals, and patients. One such tool is the Salesforce Shield which integrates with Salesforce Health Cloud to give the best outcomes.
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Analytics and Insights
All the bits and pieces of information can be quite hard to analyze. Salesforce offers advanced reporting and analytics tools that empower healthcare companies to gain valuable insights into their processes, discover areas for enhancement, and make data-centric decisions to improve patient outcomes.
Tableau CRM feature of Salesforce enables healthcare providers to gain insights to support patients with their requirements. The Risk Stratification feature of Health Cloud empowers healthcare providers to identify the patients at risk via prebuilt dashboards.
Challenges and Trends in Patient Care: Going by Numbers
Today’s patients come with different expectations. They need appropriate communication channels, access to the patient records, and want to get involved actively in their healthcare. Salesforce Health Cloud has been developed to cater to these growing needs, resolving concerns like:
- Patients need control over their health data. However, around 28% of the patients keep their medical records in physical settings even in this era.
- Patients wish to interact with their doctors via chats, web portals, and videos. Only around 13% of the patients utilize online portals for taking appointments.
- Around 70% of the baby boomers inclined to the concept of AI in healthcare feel that it can give the doctors additional time for patient interactions.
- Over 72% of the Americans think that it is essential for their health insurance company to use modern interactive tools like instant chat/live message, two-way videos, and web portals.
Final Thoughts
Salesforce provides a secure, integrated, and a flexible platform for healthcare companies to handle patient relationships, improve collaboration, maintain the security of patient data, and gain valuable insights into their functioning through its groundbreaking solution, the Health Cloud. The healthcare providers can alleviate most of the industry challenges by leveraging the Salesforce Health Cloud capabilities. However, all these advantages go in vain if you fail to collaborate with an experienced Salesforce Consulting Partner like Milestone. As a certified Salesforce Partner with several years of industry experience, Milestone ensures seamless integration, implementation, and utilization of Salesforce’s capabilities for your organization.
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