Author: Theresa Peterson

Enterprise customer data has reached an inflection point. Organizations have invested heavily in CRM, service platforms, marketing automation, commerce systems, data warehouses, customer applications, and AI initiatives. Yet many struggle to answer one essential question with confidence: Do we have...

For CIOs focused on optimizing IT Service Management (ITSM) and improving team productivity, it’s critical to distinguish what truly needs IT intervention from what does not. Agentforce IT Service shines by tackling exactly this challenge – reducing unnecessary incident creation, deflecting common questions and FAQs, and automating approvals-free service requests through...

For years, IT Service Management (ITSM) has been synonymous with ticketing systems, email chains, and rigid portals. While these tools once served their purpose, today’s always-on businesses demand far more. ITSM can no longer afford to be reactive, manual, and disconnected from...