10 tips to close deals quicker with Salesforce CPQ!

In today’s fast-paced sales world, time is money. The faster you can generate accurate quotes, the quicker you can close deals and drive your business forward. And now, achieving maximum growth with Salesforce CPQ has become easier than ever before! 

Salesforce CPQ is a powerful software tool designed to automate quoting and proposal processes. By streamlining sales operations and reducing errors, CPQ empowers sales teams to create customized quotes, proposals, and contracts for their customers with ease. It simplifies the pricing process by incorporating intelligent pricing rules, discounts, and promotions while configuring product bundles and options seamlessly. With Salesforce CPQ, it’s easy to calculate the total price based on customer’s selections, giving complete control over the sales process. 

But how can one ensure that Salesforce CPQ delivers the desired results? By following the 10 tips for Salesforce CPQ outlined in this blog, measure the true impact and determine the return on investment it brings to businesses.

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Create a plan upfront! 

Address the challenges faced by the sales team and set specific objectives for CPQ implementation. Focus on objectives like reducing selling time, shortening quote processing time, increasing order value, and improving win and renewal rates. Setting realistic targets for each objective is crucial for success. 

Be clear & specific on the goal 

Remember, CPQ is a tool for generating dynamic quotes. Avoid adding unnecessary processes that may complicate the sales cycle. Instead, leverage separate tools to integrate additional processes. Review the pricing model, product catalog, and pricing rules, and make note of the changes required for a seamless CPQ implementation. 

Choose the right developmental methodology 

While Agile offers benefits like efficiency gains and cost savings, it may not be suitable for the initial Salesforce CPQ implementation. The interdependent complexities of CPQ often require a Waterfall approach during the design phase, followed by an iterative model during the development phase. 

Find a balance between simplicity & customization 

Complexity delays implementation. Go for a simpler solution that is easy to set up and use. Reserve extensive customization for necessary cases and leverage out-of-the-box features for the rest. Keep in mind that a successful Salesforce CPQ implementation requires the integration of multiple departments and processes. So, resolve complexities early in the requirements-gathering phase. 

Plan a data strategy 

Identify the necessary data for the CPQ process and import it before implementation. Ensure seamless integration with ERP, CRM, and other enterprise software using API connectors. Real-time data updates are crucial, so verify the reliability and accuracy of information. Manage the backend database effectively to maintain data integrity. 

Configure well-defined rules 

Create a well-configured CPQ environment that enables your sales team to apply the right rules and quote accurate prices. Take advantage of Salesforce CPQ’s multiple fields and functionalities, such as price and product rules, auto-mapping, and summary variables, to automate price calculations. Collaborate with specialists and subject experts to define pricing rules that align with customer behavior and business needs.
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Ensure proper installation 

No matter how good the development is, it can still cause issues, if the installation has not been done in the right way. A Salesforce CPQ solution communicates with several internal and third-party systems. Wrong configurations or protocols lead to errors in real-time usage. Understand how Salesforce CPQ implementation will affect the existing tools and platforms. Make sure the implementation does not break existing processes. Regardless of how reliable the business process is and how smooth the Salesforce CPQ implementation is, some unexpected issues invariably flare up. So, be ready with crisis-management plans! 

Users may install Salesforce CPQ in either Production or Sandbox. A restricted implementation approach, with licenses only for some users, might cause the unavailability of necessary objects. 

Allocate adequate resources 

Lack of resources is a common reason for Salesforce CPQ project failures. Engage with stakeholders on meetings, ad evaluate the resources available. Maintain an active line of communication with the core implementation team to tackle challenges or obstructions head-on, without issues flaring up. 

Address skill shortages within the team and implement a proactive HR strategy to retain key talent. Explore outsourcing options and integrate independent contractors to bridge any skill gaps. Prepare infrastructure and ecosystem to seamlessly incorporate contractors and have the legal team create comprehensive contractor agreements. 

Embrace change proactively 

Success depends not just on a smooth hassle-free implementation, but also on how fast the sales team starts using the new solution. CPQ implementation may alter business workflows to accommodate standardization or achieve integrations. These changes come with all the hassles and issues related to change. Identify such workflows and engage with the affected workforce to mitigate the fallout. Take proactive countermeasures to mitigate such issues. 

Create short impactful training modules to attune the sales team with new workflows. Ensure that training interventions, such as videos, are concise and minimize disruption to sales agents’ work. Provide a user manual with explicit instructions on software usage to serve as a comprehensive reference guide. By respecting the sales team’s time and providing accessible resources, support their learning process without compromising productivity. 

Keep track of project progress 

To achieve success, it is important to continually track the progress of the project. Set up dashboards and reports that track key performance indicators, such as customer responsiveness to pricing strategies, accurate forecasts, and cross-selling opportunities. Proactively evaluate suggestions and filter feasible options, while conducting user satisfaction surveys to gauge the impact of the new tool. Assess how effectively the software frees up the sales team’s bandwidth as an indicator of its overall efficacy. By tracking these metrics, identify areas for improvement and optimize the utilization of Salesforce CPQ for long-term success. 

Winning deals in a competitive business environment requires accurate and instant quotes. Salesforce CPQ implementation resolves the challenges and complexities associated with quote generation. A proven implementation partner like Milestone can help companies, navigate the journey effortlessly. By providing a comprehensive solution that helps increase user adoption, streamline implementation, engage users, and provide continuous improvement opportunities, Milestone unlocks the full potential of Salesforce CPQ! 


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